The right service depends on whether you want maximum straightening, easier blow-drying, smoother frizz or straight roots with movement through the ends.
STRAIGHTENING & TREATMENTS · GARDEN GROVE
Smoother Hair,
Without Losing You
The goal is not always pin-straight hair. We plan the level of smoothing, movement and maintenance around your texture, condition, previous chemical services and daily routine.
CHOOSE THE FINISH
Control the texture, keep the character.
MAGIC STRAIGHT
Maximum Control
A stronger straightening direction for clients seeking a smoother, straighter finish. Suitability depends on chemical history and condition.
KERATIN SMOOTHING
Easier Management
Designed to reduce frizz and make styling more manageable while maintaining a softer sense of natural movement.
MAGIC + DIGITAL
Smooth + Move
A combined plan for smoother roots or mid-lengths with designed curl movement through the ends when hair condition allows.
SMOOTHING & CARE MENU
Condition sets the plan
Korean Magic Straight
Straightening service
$250+
Keratin Smoothing Straight
Smoother, more manageable finish
$200+
Magic + Digital Perm
Combined straightening and movement
$350+
Additional Treatment
Condition-supportive care
$80+
Shampoo Service
Light dry
$20+
Prices are starting points and may vary by length, density, condition, product use, stylist and desired result. Test strands or a staged service plan may be recommended.
CONDITION-FIRST CONSULTATION
The safest path may be the most creative one.
Straightening changes the internal behavior of the hair. We look closely at:
- Bleach, highlights and color overlap
- Previous straightening or perm services
- Breakage, elasticity and porosity
- New growth versus processed lengths
- Your preferred level of movement
If a full service is not appropriate, we may recommend targeted application, treatment support, a test strand or more recovery time.
THE PROCESS
Measured, section by section
01
Assess
History, condition, texture and desired finish.
02
Protect
Plan formula, placement and any treatment support.
03
Transform
Controlled processing and precise thermal work.
04
Maintain
Home-care and future service timing.
STRAIGHTENING FAQ
Know the difference
What is Korean magic straightening?
It is a chemical and thermal straightening approach intended to create a smoother, straighter result. Formula, application and suitability depend on texture, condition and chemical history.
How is keratin smoothing different?
Keratin smoothing generally focuses on frizz reduction and easier styling rather than the strongest possible straight result. Your stylist can compare the expected finish after examining your hair.
Can I straighten bleached hair?
Bleached or heavily highlighted hair requires careful in-person assessment. Full straightening may not be appropriate; a test strand, alternative service or recovery plan may be safer.
Will my hair be completely flat?
The target finish is discussed before service. Some clients want maximum straightness, while others prefer smoothness with natural body. Hair behavior and technique determine the final movement.
How long should I wait before washing?
Follow the exact aftercare instructions from your stylist because timing can vary by formula and service. Avoid making assumptions based on a different smoothing treatment.